Have you noticed the sizes of treats at the movies? Let’s all keep in mind that package size should not dictate an appropriate level of consumption. Theater candies are best shared with your movie going compatriots. CSPI recently wrote about food and beverages available at the movies. Here’s what we have to say: Eat candy as an enjoyable part of life, in moderation. Read the nutrition facts on all food packages and make informed decisions about what and how much to consume to maintain a healthy diet.
NCA’s official response:
Just like a night at the movies, candy and chocolate are fun treats that add a little pleasure to our lives. Consumers enjoy candy when they celebrate, relax and have fun with family and friends.
Less than two percent of consumers’ caloric intake comes from candy, proving that individuals realize candy is an occasional treat. When it comes to candy, consumers always know what they are getting, as candy products are clearly labeled. There are a variety of candy and chocolate options to fit every taste and lifestyle including small, “snack size” or “bite size” confections as well as low-fat, non-fat and sugar free candy products. Larger theater style packages, clearly labeled as to their portion sizes, are meant to be shared with a group of friends or family while viewing a movie or event or participating in the many shared experiences of our lives together.
Cinema by Emmanuel Tabard.
4:28 pm on November 19th, 2009
OK, now explain the pricing strategy…
11:43 am on November 20th, 2009
It’s really a simple equation:
1. Forbid outside snacks and drinks.
2. Sell salty and sweet snacks for lots of money.
3. Recommend expensive sodas, juices and water to quench the thirst.
4. Lather, rinse, repeat.
If I had figured this out first, I would be lighting cigars with $100 bills and laughing all the way to the bank.
Seriously, the cinema is quite an expensive place to have a meal and these snacks are not meant to be meals, just snacks. A box of candy should be shared, not eaten all at once. It’s all about portion control. A little bit of something is fine. A lot of anything at once can be an unhealthy choice.