The National Retail Federation just announced the results of its annual survey, which showed a number of interesting predictions for Valentine’s Day spending. Check this out:
- On average, each person will spend $103 on the holiday.
- Spending on friends, coworkers and pets (yes, I said pets) is up while spending on significant others is down.
- Men will spend about twice as much as women will, dropping $135.35 as opposed to women’s relatively miserly $72.28.
- Candy is the second most popular Valentine’s gift, with 47.2% of people expecting to buy it, bracketed by cards (54.9%) and flowers (35.6%).
Ladies, while you are out and about buying gifts for your coworkers, don’t forget that we guys like candy and pretty things too. Let’s try to balance the Valentine’s Day spend gender disparity once and for all. Tori, Susan, Susan and Laura, I hope you are reading this. I expect some nice goodies from you on that special day.
So how much are you planning to spend? And what do you plan to buy?
Chocolate heart by Bob.Fornal.
5:39 pm on February 4th, 2010
Maybe some chocolate-covered pickles will be on your desk come Valentine’s Day. I wonder if they have to be chilled …
5:51 pm on February 4th, 2010
I think I would spend about $50 this year since time are tough.
9:58 pm on February 4th, 2010
I think women are far more likely to make something. Cookies, brownies & cupcakes seem to be high on the list among my friends & peers. I don’t think any true lover would call something from the kitchen miserly.
8:34 am on February 5th, 2010
No, that was the wrong word choice, Cybele. Honestly, I can’t imagine spending that much money on Valentine’s Day. Not that my Lovely Wife isn’t worth it. She’s the pickle in my sandwich of life and deserves everything in the world.
3:25 am on March 12th, 2010
Valentine’s Day is one of the biggest candy days of the year but most people always buy the same red box of candy every year. Maybe a box of chocolate covered pickles would be a interesting alternative.