Confectioners market responsibly

Last week Ferrero USA, Inc., joined the Children’s Food and Beverage Advertising Initiative and vowed not to advertise their products to children under the age of 12, becoming the 18th company in the U.S. to do so.

Ferrero, which already operates in line with the International Food and Beverage Alliance’s global policy on marketing and advertising to kids, joins confectioners like Mars Inc. and The Hershey Company in these responsible practices.

It’s great to see our members take seriously their unique position regarding children as consumers – even if they themselves aren’t the shoppers. As it stands, confections contribute only 2.8 percent of the average American child’s diet. The key with candy – and with all foods, really – is to consume it in moderation.

As Halloween approaches and candy displays come to life in retailers across the country, it’s important to remember to treat right. A recent survey by NCA found that Halloween is the top holiday to share chocolate or candy with family, friends and colleagues, and like Susan W. posted earlier this week, 80 percent of homes with children will pass out candy to trick-or-treaters on Halloween. Check out our tips for healthful consumption of candy during the holiday!


  1. Susan Smith says:

    The good news is that Ferrero joins Hershey, Mars, Nestle and Mondelez (formerly Kraft) in taking the pledge to not advertise to children under 12. That’s a very large percentage of the candy sold in the U.S.!