As many of you know we have a “candy room” in our office. It’s set up like a candy store in that it’s very colorful and when you enter the room there are more than 50 bins along the walls, each brimming with a different kind of candy. There is a little scoop for each bin and the visitor can chose whichever candies he or she likes.
I was with colleague and fellow Candy Dish blogger Laura Shumow at a radio station a few days ago and at the conclusion of the interview the reporter asked us, with a fair amount of awe, what it was like to work for candy companies. Hearing about our candy room made him very happy.
That got me to thinking about our candy store-like candy room and the meaning of the phrase “like a kid in a candy store”.
Various online dictionaries define the phrase as “to be very happy and excited about the things around you, and often to react to them in a way which is silly and not controlled. You should have seen him when they arrived. He was like a kid in a candy store.”
Or, more succinctly, a kid in a candy store is “a state of utter fascination, with many good or tempting things all around you.”
While we enjoy telling people about our candy store-like room, most of us on staff don’t visit it very often, even though it’s completely accessible. Our visitors always want to go there, but we don’t.
Why is that?
I think it’s because it’s always available to us. Yes, it contains “many good or tempting things” but we have access to those wonderful candies all the time. We can have them whenever we want but we know they are a treat and not our breakfast, lunch or dinner. In other words we’re living proof of the research that says people tend to want things when they can’t have them — when they are restricted. There is published research showing that when parents restrict candy from their children’s lives, the children over-consume candy when it does become available to them while those children who have been allowed candy treats don’t know what all the fuss is about.
Thank you, candy makers, for helping us to have candy available if we want to take a small walk down the hall. It helps us have a healthy relationship with your products—those products we represent that add joy and happiness to our lives.