I found an article online last Thursday about Green & Black’s chocolate going to Fairtrade completely by the end of 2011. I was pretty impressed by the move and even added it to our Amplify feed. “Wow,” I thought. “Good for them.” Then I read further and saw a statistic that said the Fairtrade market has grown from £22 million in 1999 to £635 million last year. It’s a staggering growth for any business, especially when your stock and trade is helping small businesses. That’s apparently a very lucrative business to be in!
Personally, I think of Fairtrade products in the same light as organic products, since it is the same type of store that carries the most variety of each, at least in my area. However, organic products have taken a hit in the current economy while Fairtrade products are seeing growth in sales. I attribute this to the differing reasons people buy and don’t buy each.
People buy organic products for a rational reason: they have the perception of better nutrition and safety. We are talking perception here. They are also more expensive than the non-organic alternatives. And when you are buying produce, for example, and the organic apples are smaller than or identical to the non-organic alternative and you have less money in your pocket, it becomes easy to choose a non-organic product. In other words, the choice comes down to price.
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