Candy Dish Blog

The Official Candy Blog of the National Confectioners Association

This is TV week here on Candy Dish Blog and I have been looking up old candy commercials from my youth. I have looked at lots of old Kit Kat commercials on You Tube and am amazed that although none of them seems particularly familiar, the catchy tune is imprinted on my brain and probably always will be. I suppose that’s the mark of a good ad campaign.

What is your favorite candy commercial from either back in the day or yesterday?

A few months ago, I stumbled across this gem on You Tube and have been waiting for just the right day to share it with you.  Today is that day.  My end of the office is sparsely  populated today so I can crank up this catchy tune and pop rock out while enjoying the very cool stop motion animation featuring Pez candies and dispensers.

I love stop motion animation – it must be incredibly hard and time consuming to put something like this together.  A big round of applause for JPatrich for taking the time.

It’s super extraordinary, don’t you think?  Have a great weekend.

I’m up in New York talking to magazine editors about some of the great new candy products that were launched at last month’s ALL CANDY EXPO.    That means that I’m in a hotel room without access to TIVO and that means I have to watch live TV. 

Ugh.  Commercials.

Only tonight I was pretty excited to see this commercial.  I love it when companies that have nothing to do with candy use candy to advertise their products.

It’s a real testament to how beloved candy is in our culture. It’s one of the first foods we eat purely for enjoyment and one of the foods we continue to eat for our whole lives (although our tastes in candy usually progress). 

Given the special place candy occupies in our lives, it’s no wonder so many companies outside the industry use candy to sell products.  This commercial actually features a song about candy AND imagery designed to replicate candy manufacturing – a double whammy!

As I was typing this post, I saw another advertisement featuring candy … it involved a piñata and 10 pieces of candy.  Does anyone know what it was advertising?

What advertisements have you seen that use candy to sell a non-candy product?

Many thanks to Cybele May at Candy Blog, who helped me with this post by pointing me to this song. It’s a classic by the Smothers Brothers. If you have not been initiated into the genius of the Smothers Brothers, you are in for a real treat. Enjoy!