I’m up in New York talking to magazine editors about some of the great new candy products that were launched at last month’s ALL CANDY EXPO. That means that I’m in a hotel room without access to TIVO and that means I have to watch live TV.
Ugh. Commercials.
Only tonight I was pretty excited to see this commercial. I love it when companies that have nothing to do with candy use candy to advertise their products.
It’s a real testament to how beloved candy is in our culture. It’s one of the first foods we eat purely for enjoyment and one of the foods we continue to eat for our whole lives (although our tastes in candy usually progress).
Given the special place candy occupies in our lives, it’s no wonder so many companies outside the industry use candy to sell products. This commercial actually features a song about candy AND imagery designed to replicate candy manufacturing – a double whammy!
As I was typing this post, I saw another advertisement featuring candy … it involved a piñata and 10 pieces of candy. Does anyone know what it was advertising?
What advertisements have you seen that use candy to sell a non-candy product?
