We received a press release today from a good friend of ours at Nestle USA, Ms. Patricia Bowles. Nestle is running a video making contest “How Far Would You Go to Protect your Butterfinger Bar?” The Butterfinger folks are looking for an “irreverently clever commercial creator” (Carl, they’re calling your name) to capture the best “crispety, crunchety, peanut-buttery” experience via video. The grand prize winner gets $25,000, and a one-year supply of Butterfinger candy bars for starters. Three other “first prize winners” get $1,000 each and a year’s supply of Butterfingers.
People — enter this contest! Money, Butterfinger bars and a chance to have your video all over the Internet? What’s not to like? Tricia adds, “We know that no one can express the one-of-a-kind Butterfinger experience better than a real-world fan.” It appears that Butterfinger fans also are “avid” social media users, hence the perfect storm of a contest involving candy, social media and irreverence.
Will you dare to enter?
Butterfinger by donny27.
This is the summer of candy celebration cakes in our household, with most of the cake making kudos going to my 20 year old daughter Maggie. The first celebration of the summer was when Maggie’s brother Sam earned a certificate from our community college in health care. Sam loves 
Showing little restraint, we devoured it in a day, although we were kind enough to share with a few folks outside the family. We do believe in moderation, we said indignantly, when asked by others for a few remaining crumbs. 
