The National Retail Federation just announced the results of its annual survey, which showed a number of interesting predictions for Valentine’s Day spending. Check this out:
- On average, each person will spend $103 on the holiday.
- Spending on friends, coworkers and pets (yes, I said pets) is up while spending on significant others is down.
- Men will spend about twice as much as women will, dropping $135.35 as opposed to women’s relatively miserly $72.28.
- Candy is the second most popular Valentine’s gift, with 47.2% of people expecting to buy it, bracketed by cards (54.9%) and flowers (35.6%).
Ladies, while you are out and about buying gifts for your coworkers, don’t forget that we guys like candy and pretty things too. Let’s try to balance the Valentine’s Day spend gender disparity once and for all. Tori, Susan, Susan and Laura, I hope you are reading this. I expect some nice goodies from you on that special day.
So how much are you planning to spend? And what do you plan to buy?
Chocolate heart by Bob.Fornal.
